Are you getting all the traffic you can handle? Has your server crashed from the massive amounts of web traffic you got coming in? Do you receive constant bandwidth exceeded messages? Do you have a shortage of customer service representatives to process your incoming orders?
Chances are you are not. Otherwise you wouldn’t be looking for ezine advertising tips in the first place. However, I need to post a word of warning before I start here. These ezine advertising tips in this article can cause the catastrophes above without proper planning. So with that being said let’s get started.
Ezine advertising tip #1
One of the ways I have found to get instant traffic to my web site is by offering something free in my advertisement. Make sure the offer is relevant to the product or service you are promoting. A video course seems to work the best, although I have used e-books in the past and had a good click through rate.
Ezine advertising tip #2
A common mistake most marketers make is trying to describe their product in the ezine advertisement. Your customer has only one thing in mind when they see your ad, and that is ‘What’s in it for me?’. Keep this in mind when you write your ad, because benefits sell!
Ezine advertising tip #3
Keep your advertisement short. Don’t feel compelled to use all the words you are allotted, because a short ad is more likely to be read than a long one. Keep your sentences short as well. They will have more impact on the reader.
Ezine advertising tip #4
Keep your audience targeted. This may seem obvious but many marketers over look this crucial step. If you are promoting a web – marketing course, do not advertise in an ezine that deals with weight loss. Most likely the readers will not be interested.
Ezine advertising tip #5
There is one thing that most newbies overlook and that is cost. Whom you advertise with and how you advertise greatly affect you ROI (return on investment). Most entrepreneurs compliment paid advertisements with free alternatives to off-set this cost. The ultimate question is which ones to use. If you use these ezine advertising tips properly you will receive more traffic than you can handle.