Top 10 Small Business Advertising Tips

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No matter what type or size your business is, you certainly can’t afford to loose customer because of bad advertising efforts. Developing effective advertising campaigns takes a combination of strategy and creativity.

  1. Determine your target.

Effective advertising begins with understanding the individuals who purchase your products and services, or those who have the potential to do so. Identify and shoot for a target audience with your customer advertising rather than creating a campaign that is more broad or generic.

  1. Find out what others are doing in your industry.

Customer advertising is a competitive in most businesses. You need to figure out what the competition is offering and focus on what you have that they don’t. (Note: look for a company that you know is profitable) If you use the unique strengths of your business which might include special product lines that aren’t available in the industry, customizable products or service packages, or a customer loyalty program. This will guarantee attention to your business make sure you note all your strengths in your advertisements.

  1. When and where.

Profitable advertisements are strategically located in the right place at the right time. The right places is usually determined by your target audience. If you realize that your target audience is diverse then don’t limit your customer advertising to one type for example, television or radio. Rotate each of your advertisements to reach a broader audience.

  1. Check if your advertisements are working.

It is hard to know how your advertisement is doing unless you have a system to track customers. One way to do this is by making sure your advertisement has coupons on your printed ads, (newspapers, flyers, door hangers) this will allow you to track where customers saw your effective advertisements.

Another alternative is to include a statement like, “Mention this ad and get an extra 10% discount.” These tactics are extremely effective, and they will help when evaluating the results of your customer advertising campaign.

  1. Good campaigns equal better the results

A good advertising campaign takes time and money to develop. Customer advertising is the one major area of your business that budget should not be cut, nor should it be overlooked or neglected in any way. Your customer advertising is mainly what drives sales, look for ways to boost your advertising budget often. Some of the many advertising outlets now and days also takes more time than money.

A great tip is to invest time in developing a Craigslist/kijii advertising campaign to take advantage of free advertising and be sure to make use of other free spaces, like community bulletin boards and as always word of mouth.

NOTE : Creating a website is another great method of gaining new clients especially if your website accepts credit card payments see “Top 3 Reasons to Accept Credit Cards”

5 more Advertising Tips

  1. Advertising is expensive, so make a plan know why and obviously what you are advertising and what you want to accomplish. make sure your advertising carefully and be sure to measure its effectiveness.
  2. Figure out what is the most appropriate sales promotion tools such as flyers, brochures and signs. Be careful to review each promotion for its effectiveness and evaluate what these advertisements say about your business.
  3. Signage should always be a larger part of your marketing campaign. Signs are an important part of small businesses and can be the most effective and consistent way for generating revenue.
  4. Every small business should be listed under the appropriate heading in the Yellow Pages, but not every business needs to buy expensive display ads. Be judicious.
  5. You should always network yourself. Get involved in your community. Join the chamber of commerce, business organizations, service clubs, and charities. .

 

Advertising Tips For a Small Business

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Advertising is an expensive sounding word, and for good reason. But it need not be. If you own or manage a small business, here are some advertising and marketing tips that will fit your budget.

  1. The first and most important small business advertising tip is to be “web-centric” in all your marketing and advertising.

This means that your website is the hub of your marketing plan, and the purpose of almost every other form of marketing is to drive people to your website. If you do an ad in the paper, the focus point is your web address; if you do a billboard or radio spot, the whole purpose is to get people to go to your website.

The reason this is the most cost effective strategy is because changing the content on your website is very fast and inexpensive, while changing printed materials is time consuming and costly. By making the purpose of all your other marketing and advertising simply to get people to your website, those other printed materials never go out of date, since your web address is yours as long as you want.

  1. Make the focus of your website the collection of contact information.

Many small businesses think that the point of their website is the get people to buy right now. Those who are involved in internet marketing know otherwise: the purpose of a website is to gather names and email addresses and phone numbers, with permission to contact the prospect. This way, whether or not they ever come back to your website, you can contact them and sell to them again and again, giving them special deals to entice them to order online or come into your physical store.

How do you get people to offer up their contact info? By giving them something of value in exchange for it. If you own a home renovations company, develop a top ten list of things people can do to increase the value of their home- with at least five of them being things that you offer! If you are a retail outlet, you may want to offer a coupon for 10% or more off their next in store purchase. Do what it takes to get the contact info of your web visitors. Doing so greatly increases the likelihood that they will become customers some day.

  1. Follow up rigorously.

One area most small businesses fall short in is following up on leads or contacts. That is simply leaving money on the table- money that is rightfully yours! And, since your competitors are likely not doing a very good job of follow up, excellence in this area will set you apart from them, and endear you to your prospects.

When someone enters contact info on a web form, have an immediate mailing to them. Develop a well thought out autoresponder series to keep in touch with them for several weeks or months, depending on the nature of your business. And, if you have their phone number, phone them with a special offer of some kind. Make them glad they left their contact information. If someone asks a question, especially online, make it a priority to get the answer to them as soon as possible. Again, your care of their concerns will set you apart from your competitors and gain you clients.

How to Advertise With No Budget

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There are tons of advertising tips out there to make sure you’re getting the most exposure for the money you’re spending. However, many start up companies have little or no money to spend on advertising. Following are a few tips to get the word out without spending a nickel.- Social networking. There are tons of sites out there like MySpace, Facebook and LiveJournal where savvy consumers often talk about the latest and greatest product or service. Advertising through this venues won’t mean the traditional ad placement. Instead, you’ll simply sign on and start a discussion about your company. Make your comments interesting and positive and people will want to check out what you have to offer.

– Message Boards. National message boards like CraigsList are a great way to place a free ad for your company. Don’t stop there though. There are often local message boards available through sites like Yahoo or your local college where you can target a more specific audience.

– Word of mouth. One of the most effective ways to get people interested in what you have to offer is by simply creating a buzz. Offering a free product or service to new customers is one way to get people talking. You might also consider coming up with an interesting slogan or tag line that will get people talking about the creative side of your business.

No matter what type of business you have, advertising pays a crucial role in getting started. While the quality of your products or services might be excellent, if customers don’t know you exist, it won’t do you any good. Following these free advertising tips is a great way to get people in your door.

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 3 Rock Solid Pay Per Click Advertising Tips

One of the quickest ways to start getting traffic to your
online business is to simply pay for it and if you follow
these pay per click advertising tips, then you can cash
in on this lucrative form of internet promotion.

Tip #1 – If you do not use any other of the many pay per
click advertising tips, please use this one… You must
use laser targeted keywords in order to save a ton of
money.

You are charged each and every time someone clicks on your
ad so you want to make sure you are using highly targeted
keywords or you will lose a lot of money and get nothing in
return.

For instance, if you are advertising a “dog grooming” product
then you do not want to pay for keywords such as “dog training”,
“dog toys”, etc.

Keep your keywords relevant to your niche and you will save a
ton of hard earned cash.

Tip #2 – Another one of my favorite pay per click advertising
tips is to never, ever send the traffic to a sales page. What
you want to do is to make sure your ad sends the people who
click it, to a squeeze page where you offer a free report and
capture their name and email address.

This is the best way to maximize your pay per click results.

You should be building a list of these targeted visitors so
you can follow up with them and continue to profit from them
for as long as they stay with you.

Tip #3 – Yet another one of my best pay per click advertising
tips is to make sure my ads are tiny, short and to the point.

You should never try and sell anything from your ppc ad. Doing
so will only make you lose every penny you spend on advertising.