11 Restaurant Blog Tips

I find it’s a shame few restaurants take advantage of blogging as part of marketing a restaurant.

Marketing a restaurant with a blog serves several purposes such as:

  • informing your prospective guests
  • entertaining your prospective guests
  • improving your search engine optimization (by publishing a lot of content – much of which is optimized for local searches).

Think beyond blogging about what’s happening in your restaurant. Start thinking about your town or city. Think about what might interest prospective guests.

11 Blogging Ideas and Topics for Restaurants

  1. Events

You can blog about events in your establishment, in your town/city/state/province, and in your industry. I particularly like the approach to blogging about events in your town because you’ll automatically optimize blog posts for local searches.

  1. Food

You can have a ton of fun here. Write about the food you use – the history, where it’s from, why you use it, etc.

  1. Wine, Beer, and Liquor

Like food, you could write extensively on wine, beer, and liquor in your blog. Don’t aim that your blog be to serve prospective diners. Instead blog to be acknowledged as an expert in the food and drink your serve.

You could write about the brands you serve, how the drinks are made, how the alcohol is made, etc.

  1. Places

Write about your town/city/state/province. These posts will help with your local search engine rankings. Every town has a ton of information to write about. Try to come up with interesting facts, events, happenings, etc.

  1. Neighbourhood

This is related to places, but you can take this concept a step further by writing about your neighbourhood. Neighbourhoods can have an interesting history, events, and happenings as well.

  1. Profile Employees

Write interesting information about your employees. Get their consent first. At the very least you could blog and profile the key players in your establishment such as your chef and/or general manager.

  1. History of your Restaurant

Some restaurants have a fascinating history. Even if your restaurant didn’t serve some famous person in the 19th century, there’s sure to be some form of story behind your establishment. Blog about this.

  1. Cooking Techniques

Some very popular blogs are cooking and recipe blogs. Why not join the fray and blog about cooking techniques your chef and cooks use. You don’t have to give away all the secrets, but I bet some of your guests will enjoy you sharing some of your professional techniques.

  1. Blog About Other Local Businesses

Here’s an opportunity for your restaurant to get some online publicity. Approach local businesses and offer a joint venture. You’ll profile them if they profile you. You each get links and more publicity.

  1. Details About Your Restaurant – size, # of seats, etc.

You’d be surprised how many people are interested in facts. Share some facts about your restaurant such as square footage, the number of seats, stereo system used, music played, how many forks you have, number of wine glasses, etc. Be creative with this. I suspect guests would be curious to find out all the details about your restaurant.

  1. Deals and Discounts

Publicize your deals and discounts on your blog. Don’t forget to include expiration dates.

Get website visitors to sign up to your e-newsletter by promising exclusive deals. Having people on your e-newsletter list is a fantastic marketing a restaurant opportunity. You can communicate regularly. Be sure to send out the type of information your subscribers are interested in – which is deals. If you send out too much garbage, your subscribers will stop opening your e-mail messages.

Some Tips To Help Your Dining Place Make A Mark In The Restaurant Industry

The restaurant industry is dynamic and highly competitive. Whether it is classy and expensive fine dining venues or budget eateries, they all face the tough challenge of attracting new and repeat customers on a daily basis. As a restaurateur, you must have seen too many restaurants folding up within a few months of operations to take your business lightly.

It is quite tough to survive in the high-energy restaurant business that needs you to be active, innovative and a hands-on business owner. The burden of the daily operations involved in running a restaurant is such that not everyone can keep up with it. To be successful, you must be as knowledgeable about business and financial management as you are passionate about food.

Location is an important factor influencing the success of a restaurant. Choose an approachable, decent and clean area to set up your eatery. You should also create a warm, welcoming, comfortable and elegant ambience that can fascinate your customers.

The quality of food, undoubtedly, is the mainstay of any dining place. Try to offer an imaginative menu that is full of variety and keeps evolving to accommodate the changing food trends and seasonal food items. Ensuring impressive presentation of the dishes is also essential. Creating a signature dish for which your restaurant can become famous is an excellent idea. However, you must maintain consistent high quality in its preparation.

Your customers’ dining experience depends as much on the quality of service they get as it does on the food they eat. They leave with memories of not only how delicious the food was, but also how professionally they were served. Make sure that you hire soft-spoken, well-mannered, personable, trained and experienced waiters, managers and other staff who know what is expected from them and deliver it, too.

Word of mouth publicity plays a big role in the success of a restaurant. So, you must market your place suitably. There are a number of avenues available these days for business promotion. You should use both the offline and online marketing tools. Local advertising through the print and audio/visual media should be combined with online marketing methods such as maintaining a strong social media presence, having a SEO friendly website, interacting with new and regular customers through blogs, articles, forums, etc. and getting your restaurant listed in popular, high traffic local business directories. A happy customer can generate a lot of business for you, but first you have to attract the customers to try you out!

With a systematic and well-thought out approach to running a restaurant, you can be sure that soon enough, your restaurant will become the favorite haunt of the gourmands of your region.

Social Media Tips for Businesses in the Restaurant Industry

One of the most widely affected industries by the rise of social media is the restaurant industry. Facebook alone holds thousands of restaurant fan pages operated by restaurant owners and managers all over the world. The rules of handling customers however, have changed with the advent of social networks. Come to think of it, it’s not just the hospitality industry that’s been affected. Businesses across various sectors have been compelled to change their marketing strategies in order to keep up with the shift from offline, to online.

If you’re looking to forge a presence for your restaurant on a social network such as Facebook, here are some smart recommendations you should consider. Note that these tips don’t just apply to the hospitality industry-other businesses can learn from these pointers and apply them too.

Transparency

The ability for customers to interact with your restaurant allows them to leave any sort of feedback on your profile or page. This of course, presents a new problem. It’s always good to hear positive feedback from satisfied customers, but what do you do when you get negative feedback?

Foolish as it may seem, the best thing you can do is not to delete that negative review. Instead, address it, and show to your fans or followers that you’re willing to make up for any problems your customers may have had during their dining experience. This is something you’ll have to learn to deal with this; after all, no restaurant is perfect.

Always Respond to your Followers and Fans

The idea behind social networks is interaction. That means you will have to engage with your fans or followers. Don’t just open up an account, invite people to “like” you and settle for sending out a constant stream of restaurant updates and promotions.

Instead, interact with your customers. Answer their questions, address their concerns, and show that you’re actually willing to talk with the people on your social network account. Even if it’s just a simple Thank You, customers will like that you actually took the time to respond to them, much in the same way that they took the time to post on your page or profile.

Showcase What you Have to Offer

Restaurants are specially suited for social networks, most notably Facebook, because these sites offer the opportunity for them to show their food and other services in highly advantageous ways. Obviously, it’s a must for you as a restaurant owner to take advantage of this feature. Create unique content, such as videos, tutorials (recipes are awesome) and lessons on the origins of your restaurant and food that you serve.

Best Tips Job Search Techniques

How to Find a Job?

The first step that should be taken while beginning your job search is to think about your interests and job target. The next important aspect is to prepare a resume and cover letter for applying for the positions that you are informed about after doing a job search.

Some useful tips which will help you to find a job are mentioned below:

  • You have to research and collect information about the field that you wish to apply for. Collect information about the requirements of the field and about the job seekers. The information about the letter of enquiry, internet resources and job listing in newspapers and magazines. This will keep you more organized and focused in your job search.
  • You can also browse different job portals and get information about part time jobs or full time jobs as per your requirement. These sites will provide information about the job listings related to your field that is available.
  • Another excellent option is to opt for career placements and register for placement of jobs. Besides these, you can also opt for attending job fairs and exhibitions in your region. It will inform you about the different options that are available. It is also an excellent medium which will inform you about the process that is required to be followed while applying for a post. It is will give you a brief idea about the suitable jobs and the future scope in that particular field.
  • While doing a job search you have to take into consideration some important aspects such as be flexible, finalize whether you are looking for part time or full time job and be open for different opportunities. You can also consult a career counselor about the possible options and remain focused while doing job search.
  • You can also utilize personal contacts and social marketing site contacts for finding a job. These are the most reliable resources as most of the employers opt for these methods. It helps the employer to get reliable information about the candidate hired for a particular post. You should rely on the professional network which will constantly update you about any job openings.
  • It is necessary to prepare a digital resume in advance. It should clearly highlight your skills and impress your prospective employer to call you for a job interview. Use the keywords or technical words in the resume which are related to your field.
  • Send mails to different people or places where you get to know about a job vacancy or could get information if they have any job openings in the future. It is also a good source for finding a job.
  • Once you have applied for the job, it is necessary to do regular follow ups.

However while doing a job search you should also avoid some common mistakes that are mentioned below:

  • Avoid using unprofessional resumes, cover letters and appearance
  • Giving very less time for job search and limiting oneself to certain specific jobs/ companies
  • Totally relying on only one strategy for finding a job and lack a job objective or career goals