14 Ways Musicians Can Increase Their Tips

To make your advertising more effective, you have to do a few things that will increase the overall response rate of your campaign. In this article, we will take a look at some of those ways and how you can use it to improve your campaign’s effectiveness. Let’s take a look at advertising tip number 1.

1) Know your target market

Before you even run your ad, you should analyze your target market first. How are you going to meet the needs and wants of your market if you don’t have a good idea of who you? You must solve your prospects most pressing need and start your ads off with your biggest benefit.

The most important part of any ad is the headline, and your headline should be good enough to stop a reader in their tracks and get them to read your ad. You want to incorporate your initial market research into your ads so that you can capture the attention of your scanning reader.

Your prospects care very little about you and are only concerned with how they feel. You should be there to capitalize on this selfishness by offering them exactly what they’re looking for. If you can do this, your advertising stands a very good chance of being successful.

2) Make your offer irresistible

An irresistible offer is what it’s all about. When you run your ad, you should strive to make your offer as good as possible so that you can put your best foot forward. It may even help to offer a guarantee right there in your ad. That way you can shift all of the risk to yourself when your prospects are thinking about your offer.

3) Improve credibility

You always want to improve your credibility in everything that you do. If you can, include testimonials in your advertising to show people that your product actually does what it claims to do. You can also include a guarantee here also so that people aren’t afraid to do business with you.

You could also have one of your best customer serve to be an endorser of your products. This form of referral marketing is great for new business and can really make an ad take off and succeed.

4) Write to one person

Even though your ad will appear to thousands, only one person is reading your ad at a time, so you will want to write on a one-to-one personal basis. When doing this, imagine that you are speaking with a friend over a cup of coffee. All you want to do here is use the same words and tones that you would use in your friendly conversation.

You never want to speak in third person and sound like a big company without a face. Be personable to your prospects and have fun with your advertising. People like to be treated as human beings, so treat them as such.

All of these tips will allow you to gain the upper hand in your advertising. Be sure to start using them today to start seeing increased sales in your business.




5 Ways to Use Tips in Your Marketing Efforts

I was listening to NPR the other day when they did a report on tipping in the restaurant industry. One they had a list of tips on how wait staff can increase their tips.

That got me brainstorming and surfing the net for other ideas to boost tips. That combined with lots of performances at Renaissance Festivals helped me to develop my own list of ways musicians can improve their tips.

  1. Introduce yourself by name

Too often musicians forget to introduce themselves on stage. Make sure you tell the audience your band name, but to really boost your tips, you should also introduce yourselves individually. Let people know who you are as an individual and you’ll see greater tips.

  1. Go out into the audience with a tip jar

You really can’t be passive when it comes to getting tips. You have to walk out into the audience with some visual reference that says “Tip Me!”, and they will tip you.

  1. Meet your audience at their level

Take the time to talk to your audience members at their level. Holding a discussion from a stage puts a wall between you and them. So instead, go out into the audience and talk to them face to face. Kneel if they’re at a table, so you’re at eye level. And if you have ayour tip jar with you, you will you will not only gain a fan, but you will also improve your tips.

  1. Make your appearance personal

We wear kilts to most of our gigs. A kilt adds a very personal touch It links us to a certain culture and makes people take notice. Course you don’t have to go that route, instead find some piece of clothing that reflects your personality and you will boost your tips.

  1. Recommend your favorite CD

If you have multiple CDs, your audience will always ask for your favorite. Tell them what it is. If you only have one, you can do the same by recommending other artists that you like. That adds a two-fold advantage of helping your audience find music they like and helping your fellow musicians.

  1. Smile

A bright, confident smile will bring fans back again and again with lots o’big tips.

  1. Involve your audience in the music with a joke or game

Next time you’re up on stage, see what happens when you joke around with the audience. Your personality will glow all the more and so will your tips.

  1. Chat with fans by name

Music fans love nothing more than to be recognized by the bands they love. So do your best to remember their names. They will feel that much more attached to your music and feel like your friend. And these friends will tip you better for the courtesy.

  1. Touch your audience

When you’re out socializing with your audience, touch them (in a non-sexual way). Whether you shake their hand, pat them on the shoulder or back, or just brush against them, wait staff find that that even that will boost their tips 50%. And it will yours too.

  1. Use tip jars with the VISA/Mastercard Logo

According to studies done in restaurants, just seeing those logos is enough to encourage customers to tip more. I know it sounds crazy, but give it a try. You may be pleasantly surprised with the results.

  1. Give your audience something in return for their tip

People love feeling like they’re getting their money’s worth. And many people don’t realize you should tip bands. So give something in return. It could be something as big as a sticker or magnet, or as simple as a business card that might include a $1 off your CDs. Or hey what about feeding their sweet tooth with a piece of candy. Whatever the case, that little gift will mean big tipping results.

  1. Draw a picture

On a similar note, if you give them a business card, draw or make a comment on it. That piece will be more valuable to them and will result in bigger tips.

  1. Make tipping a part of the show

Why wait until the end of the set to ask for tips. Sing a song about tipping, or get your audience involved in the tipping process by shouting something. Or offer a prize to the first tipper. But integrate it into your show and it won’t seem like you’re just begging for money, rather you’re making it fun to tip.

  1. Thank your audience

No gig would be complete without an audience. So thank them for taking the time to watch you perform. They will feel the personal touch and respond when you ask for money.

  1. Bonus Tipping Suggestion:

If the change is five dollars, never return a five-dollar bill. Always give back five ones. This allows the customer to tip you with some of the dollar bills you returned. You will rarely get a $5 tip and returning a $5 bill will turn off tippers. In general, it’s good to return all ones if the change is less than $8. You want the customer to have at least two ones so they can give it back as the tip.

How to Start a New Restaurant

I’m a big fan of “how to” tips. Whenever I’m waiting in line at the grocery store, nothing grabs my attention faster than magazine covers that read “8 tips for this” or “10 sure-fire ways to do that.” In today’s fast-paced climate, information that’s easy to digest and use is always welcome.

As a small or mid-sized business, you also can harness the power of tips to connect with your customers, grow your website traffic or e-newsletter subscribers, and position yourself as a leader in your industry. The great thing about tips is that they can be used for nearly any business focus. For example, if you operate a restaurant, your tips could include “5 easy steps to mouthwatering barbecue.” If you own a hair salon, your tips might be “3 ways to beat frizz during the summer heat” or “7 steps to sizzlin’ summer color.” Once you’ve drafted your tips, here are five easy ways for you to use the information during your marketing efforts:

  1. Place the tips in a highly visible area at your business location and package them in a way that invites customers to take the information with them.
  2. Add an ongoing tips section to your website.
  3. Incorporate the tips into your customer e-newsletter (if you don’t have one, use the tips to get started).
  4. Offer your tips to local newspaper or magazine outlets. The information may spark a story or be used as an addition to other stories on your submission’s subject.
  5. Use the tips as a fun way to connect with customers. People love to share what they know. Ask your customers to add to your tips or submit their own.

The best part about tips is that they are a low-cost, high-impact marketing tool. All it takes is a little creativity and knowing what information will be helpful to your customers.

An expert in marketing communications, Kristina Hill provides integrated marketing consulting services to small and mid-sized businesses through MarComm Creative Group, LLC. The business offers an array of services, including: public relations and media relations; media planning and placement; integrated marketing plan development and execution; and article, website, advertising, editorial, and sponsorship writing.

4 Advertising Tips For Getting the Best Results

The restaurant industry is one of the most competitive industries in business. Even as a part of a successful establishment or franchise, it can be challenging. This is especially true when bringing in a brand-new restaurant into existence. With that said, when starting a new restaurant, you should plan carefully and commit to quality and success.

Owning a restaurant can be rewarding, but do not think that you can open one, hire a manager, and then forget about it. You have to be on top of training your manager and employees to keep your business. Here are some tips to help you do this:

  1. Take no Excuses
    Have a firm, no-nonsense attitude on quality of service. Establish from the start your zero tolerance for substandard service. Show them that you will only receive the gold standard at all times.

Quality service has two categories: quality of product and timeliness of delivery. With that said, do not order from distributors who refuse to let you sample their products. On the other hand, allow once to correct the order if your order is different from the product. Once they have corrected their mistake, order from another distributor. The same goes when a distributor fails to deliver your order on time.

Think of ordering supplies online. Most distributors offering quality hospitality supplies online are efficient and prompt with orders.

  1. Do Not Be a Dictator
    Do not rule over your floor or wait staff with an iron fist. While you must maintain order on the floor, it is also important to create a comfortable atmosphere.

Your wait staff are the real entertainers of every restaurant. They answer questions, explain the menu, and, in a sense, entertain the customers. To do this, they must feel comfortable and free to express themselves. With that said, do not make them feel like you are monitoring their every move.

  1. Be Strict with Rules and Boundaries
    Make therules and boundaries of your wait staff clear and unquestionable. If you make a rule, you must enforce and stick to it no matter what.

There is a difference between being comfortable and being lax. What you want is a comfortable, yet tightly run floor. As such, even though you are friends with the servers, remember that this is a job, and you have to manage a restaurant.

  1. Keep Communications Open
    Encourage constant communication with your wait and kitchen staff. If you get all your employees to listen to each other on a neutral ground, any problems you encounter will be much easier to handle.

One of the biggest problems most restaurants face is establishing and maintaining a line of communication between the floor and kitchen staff. With that said, have regular staff meetings to allow your staff to interact in a comfortable environment. This is also a great opportunity for your wait staff to taste the food the kitchen staff prepares. This allows them to ask questions ahead of time, enabling them to learn more about the food they serve