3 Effective Facebook Advertising Tips For Promoting Business On Facebook

There are many ways and various places to advertise on the Internet. Social networking like Facebook, MySpace, and Twitter is a great way to build relationship with people and generate targeted traffic to your business. Facebook, particular platform that’s gaining momentum really fast, has become the No.1 networking site ahead of MySpace. Many people on Facebook are interested in every little niche, which means there’s a market for everything here. Make sure you include Facebook advertising tips in your online campaign.

The first of Facebook advertising tips is that you need to know how to create Facebook account. You had better keep your profile simple because your purpose here is not to bust your business but to build relationship with people. You should not try to be someone else, just be yourself because it’s the important key when advertising on Facebook. When marketing your business on Facebook, discretion is very important for you, you should not post about your business all the time. You need to let people know about you before advertising your business to them.

The second of Facebook advertising tips you need to consider is to test your ads. It is crucial for you is to separate their ads by gender. You should do that because men and women will generally click on different types of ads. It’s a big mistake for anyone who ignores this step; not testing your ads means no increase in the effectiveness of your ads. Doing well at this tip, you will find out that not only do men and women respond differently, but the price is different as well.

Creating your interactive landing page on Facebook is also one of Facebook advertising tips that you should take consideration into when promoting your business on Facebook. It’s not difficult to carry out that advertising campaign; moreover, you don’t have to take much of an effort to do so. The response may be slow or really fast as it depends on how well your ad is crafted and the kind of market you’re targeting. Keep learning, expanding your knowledge, and then get involved and get working on it. It’s very essential for you to write, give meaningful information to people, and gently request them to share their views on it. Of course, you should also share your views on their profiles and notes. Keep being positive because a positive attitude attracts winners to you.

If you want to advertise your business effectively, Facebook is the place that you can’t ignore. With 3 Facebook advertising tips in this article, you can think of your own effective marketing strategy to change your business forever.

Attracting Quality People to Your Business

You have your high-end designer website. Check. You have your dynamite product(s)/service(s)/opportunity(ies). Check. You have an abundance of pay-per-click advertisement throughout the World Wide Web. Check. You are dedicated to your business and believe in it. Check. So, you may ask “why is no one coming in to do business with me?” The answer could lie in you and not your skills. Here are some valuable online advertising tips:

Online Advertising Tip #1: You get what you are – Every serious entrepreneur knows that a key to successful business is marketing. However, it is also important to analyze the message that you could be sending out to your target audience. Whatever you advertise, that is what you will get.

For example, if you have an online advertisement or website that says “Powerful Home Exercise Equipment Makes You Lose 10 Pounds in 2 days! Fast Results! Never Diet Again!” The online advertisement would attract a group of people looking for a quick fix to lose 10 pounds. Sure you may sell a bunch at first but what will happen once they get your equipment home and had not lost ten pounds in two days? Some may do nothing, some would want refunds, and in today’s world some would sue.

A better way for the online advertisement/website would be, “Innovative Home Exercise Equipment. Designed For All Levels of Fitness To Help Reach Goals. Intensive Equipment Testing.” This way, your business would attract a wider variety people with different needs for home exercise equipment.

Remember to be straightforward enough to attract the people you want to do business with yet compelling enough to force potential clients to go to your website to learn more and spend money.

Online Advertising Tip #2: Communication is the key – Say what you mean, mean what you say. Instead of talking strictly about your product/service/opportunity and how great it is, mention the benefits that the potential customer would receive by using your product/service. For instance, if you are advertising online a business opportunity that others can take part of and earn a significant income, a wise thing to do would be to NOT make any dollar amount income claims such as, “Fire Your Boss and Earn $5000/wk” or ” Make $506,234 Your First Year by investing only $50.” These types of online advertisements could attract people who are looking to make fast money without doing much work or willing to invest much (while the serious people would ignore your online advertisement). These types of people don’t tend to stick around long. Instead using wording such as “Fire Your Boss and Finally Get to Have Breakfast With Your Family” or “Earn CEO-Level Income” or “For Serious Entrepreneurs Only”. These statements could attract people who are looking to have more time freedom to spend with family and high quality leaders and entrepreneurs (unlike the lazy people looking to get rich quick). This audience is more likely to spend money with you and continue to do business with you in the long run.

Online Advertising Tip #3: Give before you can receive – If your focus is strictly quantity in your online advertising efforts and nothing else, it is not going to put a lot of money in your pocket in the long-term. Rather focus on the value that your product/service/opportunity would provide to others as well as quantity (after all one of the secrets is going through the numbers). Marketing guru Perry Marshall said it best, “People who buy a drill are not looking to buy a drill; they are looking to make a hole.” Earlier I mentioned how communication can determine your result. Put yourself in the customer’s shoes. What would you want to know if you were that customer? What kind of problem would that customer have that you can solve? Using the business opportunity model, a quality person looking to spend more time with his family is a better prospect than the lazy person looking to get rich quick. By truly empathizing with your customer, you can better determine what to communicate to your target audience in order to get them to respond positively to your online advertising.

Online Advertising Tip #4: Personal Development – Okay. Okay. This may not be an official online advertising tip but, the most crucial one. Regardless of what type of entrepreneur you are, it is important as a leader to participate in some sort of personal development program or self-help type of program everyday for at least an hour. The various forms personal development comes in include books, seminars, audios, mentorship, religious organizations, counseling, and many other things in between. It is critical, to consistently strive to reach your full potential so that you are a success and that others greatly benefit from all of what it is that you have to offer. That way greatness comes to you second nature. A good example of someone who was able to achieve this was Leonardo DaVinci. He was the poster child of a human being reaching their full potential. He was everything from artist to bodybuilder and had made a tremendous impact on our world and is still considered great today centuries later. In the 21st century, mega billionaire and fellow entrepreneur, Bill Gates, could also be someone who strives to reach their fullest potential (although you don’t have to be rich in order to do so; Gandhi is a good example as well.)

5 Insider Secrets Revealed

Are you getting all the traffic you can handle? Has your server crashed from the massive amounts of web traffic you got coming in? Do you receive constant bandwidth exceeded messages? Do you have a shortage of customer service representatives to process your incoming orders?

Chances are you are not. Otherwise you wouldn’t be looking for ezine advertising tips in the first place. However, I need to post a word of warning before I start here. These ezine advertising tips in this article can cause the catastrophes above without proper planning. So with that being said let’s get started.

Ezine advertising tip #1

One of the ways I have found to get instant traffic to my web site is by offering something free in my advertisement. Make sure the offer is relevant to the product or service you are promoting. A video course seems to work the best, although I have used e-books in the past and had a good click through rate.

Ezine advertising tip #2

A common mistake most marketers make is trying to describe their product in the ezine advertisement. Your customer has only one thing in mind when they see your ad, and that is ‘What’s in it for me?’. Keep this in mind when you write your ad, because benefits sell!

Ezine advertising tip #3

Keep your advertisement short. Don’t feel compelled to use all the words you are allotted, because a short ad is more likely to be read than a long one. Keep your sentences short as well. They will have more impact on the reader.

Ezine advertising tip #4

Keep your audience targeted. This may seem obvious but many marketers over look this crucial step. If you are promoting a web – marketing course, do not advertise in an ezine that deals with weight loss. Most likely the readers will not be interested.

Ezine advertising tip #5

There is one thing that most newbies overlook and that is cost. Whom you advertise with and how you advertise greatly affect you ROI (return on investment). Most entrepreneurs compliment paid advertisements with free alternatives to off-set this cost. The ultimate question is which ones to use. If you use these ezine advertising tips properly you will receive more traffic than you can handle.

Increase Business With These Direct Mail Advertising Tips

If you want to make your business thrive you often have to get the word out. If people do not hear about your company, how can they ever utilize its services? One of the common ways to advertise is by mail. This is a great and relatively affordable way to let potential customers know about your business.

There are some direct mail advertising tips you should keep in mind before you send anything out though. Keep in mind that many people when they look at mail tend to immediately classify it as junk. You have to make your letters as engaging as possible.

This means having anything you mail stand out. Do you have a colorful logo or something that will draw more attention than just just blah text? Be quick and to the point. People get tired of reading awfully fast these days. You want to draw people in immediately so they continue reading for more details. If you have a great deal you are offering, mention it immediately, not 2 paragraphs down. Make sure you let people know where you business is and have its address and phone number so people can stop by or call if they have questions.

Depending on what kind of business you are advertising, you may be well served on concentrating your mailing to a specific part of town or neighborhood. People may not want to drive out out of their way or across town for something. Focusing on closer potential customers is usually better instead of wasting unnecessary resources.